DALAL KHAJAH 


Creative + Experiential Director
Dalal here. Trained in advertising, turned entrepreneur. I design experiences and write the stories that bring them to life.

Worlds I’ve Built: 
ManServants

The ManServant Guide to Modern Chivalry

ManServants: 2.0  

Man-Staffing

Majnoona





khajah29@gmail.com
Instagram


ManServants

It started out as a joke. Then we built a world around it.

In 2014, a colleague was planning her bachelorette party, and she didn’t want a male stripper. Instead, we reimagined the “dream man”: chivalrous, charming, and at our beck and call (all while keeping his pants on).

We treated the joke like a real launch. We produced a promo video, placed an ad on Craigslist to recruit “ManServants”, wrote a fictional code of chivalry, and housed it on a simple website. Our inbox became our feedback loop. The response was immediate. Time Magazine was our first client. 

What began as satire struck a cultural nerve around modern masculinity, humor, and desire. ManServants quickly became a real company, one where we helped raise our clients’ standards for the next decade. 

As Co-founder and Chief Creative Officer, I led creative direction, brand voice, storytelling, experiential touchpoints, and narrative world-building.
                                                                   



After the teaser video launched, our inbox was flooded with messages from prospective clients applauding the idea and demanding that the service be brought to life.

We saved these emails in what we called our “YAY” folder. It became our proof of concept and the signal we needed to leave our advertising jobs and commit to turning ManServants into a real service.

Before the promo video launched, we placed a Craigslist ad recruiting the first ManServants. The ad had to define what a ManServant even was, while setting expectations, tone, and boundaries for a service that didn’t yet exist. 



At Your Nonsexual Service
The Signature Service was designed as a bespoke hosting experience, tailored to each group and occasion. Services included:

  • Serving compliments and round-the-clock adoration
  • Pouring drinks and attentive hosting 
  • Facilitating pre-planned party games and activities
  • Hosting photoshoots and creating content-worthy moments for the group

What began with bachelorettes evolved into everything from book clubs to milestone celebrations. Along the way, we fulfilled requests ranging from rom-com reenactments and Backstreet Boys serenades to staged “kidnappings”, all in service of our clients’ nonsexual fantasies.

Our Instagram served as social proof, fueling word-of-mouth growth. 

    As interest in the Signature Service grew, so did questions. To address confusion, curiosity, or hesitation, I wrote and creative directed this to clarify how the service worked. 

    To meet with demand, we launched #Instalover and ManGram, so that ManServants could be delivered with one click anywhere in the world.

    #InstaLover allowed users to sign up a friend for a temporary digital ManServant. For a birthday or special occasion, a ManServant would like and comment on the recipient’s Instagram posts, delivering compliments and flirtation through the platform over a set period of time. Featured on NY Mag’s Gift Guide and Refinery 29.     ManGram was a personalized video designed as a playful alternative to greeting cards. Users specified attributes about the recipient, and a ManServant delivered a customized message, with a wink. 
                                 
    As brand storyteller, I led the ideation and writing for all scripts and captions, creating a centralized voice system that ensured tonal consistency. Just don’t tell our clients that. 

    Before the published book, I developed The Manual, a proprietary training guide used to onboard and train ManServants. Created by women, for women, it synthesized influences from Japanese host culture, the St. Regis butler model, and the often-unspoken mental load women carry in social settings. The Manual defined tone, conduct, and care, translating intuition into a repeatable system. 


    VICE
    ManServants was featured by VICE’s Broadly in a short documentary exploring the cultural appeal, humor, and commentary on modern masculinity. It captured how a satirical idea evolved into a real-world service. 

    Harpers Bazaar declares Forget Strippers— The ManServant is the New Bachelorette Party Staple. 

    Time Magazine has a Glorious Evening with a ManServant. 

    The Huffington Post investigate ManServants for Hire are like Strippers, But So Much Better. 

    Mashable suggests to Forget the Turkey, ManServants is Offering Beefcake this Holiday Season. 

    TechCrunch believes ManServants Will Let You Order Around Hot Men For $125 Per Hour. 

    Jezebel procalims What a Girl Wants: A Manservant to Cater to Her Every Whim

    Glamour makes introductions. Meet the ManServants: These Guys Will Unbreak Your Heart Like It's Their Job.

    The Guardian features Domestic gods: how a manservant could change your life.

    Business Insider covers ManServants lets you rent a man for $125 an hour to wait on you hand and foot - here's what it's like to use.

    Video Pixie Voted Best Start-Up Video of All Time

    Undone with Amanda de Cadenet surprises Kathy Griffin with a gift on the late night show. 

    Buzzfeed states Bachelorette parties are about to get a whole lot classier. 

    CNBC gets a ManServant for the office. 

    Idiotsitter' Stars Jillian Bell & Charlotte Newhouse Explain What Women Want.

    2 Chainz interviews ManServants for Most Expensivest.


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