DALAL KHAJAH 


Creative + Experiential Director
Dalal here. Trained in advertising, turned entrepreneur. I design experiences and write the stories that bring them to life.

Worlds I’ve Built: 
ManServants

The ManServant Guide to Modern Chivalry

ManServants: 2.0  

Man-Staffing

Majnoona






khajah29@gmail.com
Instagram

Man Staffing

At Your Nonsexual Service  

Man-Staffing shifted event staffing to active storytelling, using people as a living extension of the brand. Each ManServant was a blank canvas, waxing poetic to reflect the event’s emotional tone, fantasy, and narrative.


                                                                   

Developed character briefs for each activation, transforming staff into living extensions of the brand. Every interaction was intentional, designed to reflect the event's tone, narrative, and audience.

Whether delivering products or hosting red carpets, ManServants were trained to articulate product benefits while driving social shareability and press.



Developed the operational and training systems that scaled the experience while maintaining consistency in performance, tone, and brand alignment across teams of 50+.


Collaborated with brands and hospitality groups to create bespoke activations, translating business objectives into choreographed moments.

Event Staffing
Moda Operandi
It’s raining men at NY Fashion Week. ManServants were dispatched to escort fashion editors through the rain, turning bad weather into a viral moment.



Deliveries & Gifts  
Estée Lauder / ADF
Beauty editors received ManServants as holiday gifts. At one point, a ManServant was tasked with writing an article for The Cut, so the editor didn’t lift a finger. 


 

Custom Partnerships 
Gansevoort Hotel
A bachelorette package with built-in service: ring the bell, get a ManServant. Hospitality, but more fun.


Event Activation
Benefit Cosmetics  
Fans submitted their problems, and ManServants responded with compliments, product advice, and the occasional breakup pep talk by improvising live on camera.



Event Staffing
Magic Mike
10 ManServants lined the red carpet, transforming the premiere into an interactive fantasy built around women.


Brand Activation
Emporio Armani
A fleet of ManServants on Vespas, fully suited. The brief was simple: ride around and look good doing it.



Event Staffing
NBC Universal  
A “live like Anastasia” moment, complete with a Red Room where ManServants read passages dramatically and performed their best Christian Grey. There might have been a cage and a whip.

Social Content
FUNBOY
Instagram’s wet dream. Palm Springs, pool floats, and ManServants. 




Event Staffing
Moschino at Coachella
Instagram’s wet dream. The luxury float company paired with ManServants for a content shoot in Palm Springs.

Experiential Marketing
The Today Show
Morning TV, improved. ManServants were brought on to fan, flatter, and generally raise the bar for how a day should start.





Deliveries & Gifts  
Oprah's Favorite Things
Swag bags, delivered by ManServants. At one point, Oprah shouted “ManServants!” to her audience, and dreams were made. 


Event Staffing
Bravo + Magic Mike
20 ManServants line the red carpet, from Magic Mike to Girlfriends' Guide to Divorce, turning the premiere into a real-time expression of the female gaze. They set the tone, and we made it tangible.



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